Global Brand Refresh
BBVA, a world leader in banking across South America, Spain, and the Southern United States reached out to us looking to establish brand consistency across their regional markets. Our challenge was to create a unified brand that resonated with customers across cultural, socio-demographic, and geographical differences. Inclusivity as its core, our brand personality sought to bring to life the new brand purpose:
“Our purpose is to bring the age of opportunity to everyone.”
Inclusive of all customers in all geographies
Multiple research engagements globally helped drive the development of core personas that encompassed our customer needs and values.
Defining Design Goals
Create a visual language that merges the classic principles of good design with the innovation and possibility of technology.
Develop a single, ownable system that allows for a unified experience across all touchpoints and sizes.
Break out of the “sea of sameness” by developing a fresh, unexpected brand system that creates amazing.
Brand Elements.
The brand identity utilizes a modern treatment of iconography, photography, and mature yet contemporary color hues of a traditional financial primary palette to drive differentiation in a sea of sameness.
The brand is:
Authentic
Emotional
Meaningful
Content Strategy
Helped transform BBVA into a powerful digital brand, evolving from a bank to a lifestyle experience for consumers with design, both strategic and practical, at it’s center.
