A strategic account and design leader, currently as Program Director at fuseproject, San Francisco.
For more than a decade, I have defined design process, driven account growth, and led the design of integrated services and products for some of the world’s leading brands.
A selection of work done between 2014-2022
Designing a smoke-free future
Product portfolio & account strategy, product design & CMF design, packaging design, environment/retail design, digital experience strategy & design, strategic roadmapping.
An innovative wellness platform that grows with you
Brand strategy, innovation strategy, naming & identity, product design, experience design, user interface
The Science of Feel
Design system & communication strategy, ecommerce campaign, messaging, social activation, visual merchandising
Digital Platforms
Brand strategy, experience design, user interface, content strategy
Driving brand consistency across regions
Brand strategy, brand identity, regional marketing strategy, content strategy
Gamifying Healthy Habits
Innovation strategy, ecosystem design, brand strategy & identity, connected experience design, user interface
Others
